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James Morrison joins Hochiki Europe UK as RSM for the North

Leading life safety solutions manufacturer Hochiki Europe has appointed James Morrison as the new Regional Sales Manager for the North of the UK replacing Richard Wharram who moves into one of two new roles to support the accelerated growth in system sales and Hochiki’s System Partner Programme alongside UK Systems Manager Neil Eves.

As the new RSM for the North covering Scotland, Northern Ireland and the North of England, James brings with him a plethora of expertise. This includes his time as an account manager within electrical wholesale in addition to his more recent roles as area sales manager role developing the emergency lighting strategy for Channel Safety Systems and Business Development for Edmundson Electrical Ltd, where he was charged with developing their fire sales within the contractor market.


As a qualified BS5839-1 fire designer, James will be able to utilise his credentials and prior experience in the fire and emergency lighting industry alongside his wealth of product knowledge to further expand Hochiki Europe’s distribution and device sales in the North of the UK and deliver the exceptional customer experience and service that Hochiki Europe’s customers are accustomed to.


Mark Smith, UK Sales Manager, says James’s career in the electrical and fire industry in the North makes him the perfect choice for driving expansion in this area:


“I am delighted to welcome James to the team at such an exciting time of growth and innovation for the business. As we continue to make huge strides forward in the systems market, Richard’s experience in this field made him the ideal choice to help lead this area of the business and that move gave us the opportunity to appoint James as the new RSM for the North.  James’s energy and wealth of experience, specifically his expertise in developing partnerships with customers and driving growth through innovation, is the ideal fit both for our company values and vision.”


Commenting on his appointment, James said:


“I am delighted to be able to join Hochiki Europe at a time of rapid growth and am looking forward to raising increased awareness across Scotland, Northern Ireland and the North of England of Hochiki’s trusted brand with an unrivalled legacy.”


James added:


“Building long-standing relationships with customers is fundamentally what I thrive on. I enjoy getting to understand customers and working collaboratively with them to find innovative and well-thought through solutions to meet their exact needs and with Hochiki Europe’s trusted and extensive product ranges, it makes my job all that much more rewarding.”