Department:                          Sales & Marketing  

 Location:                                Gillingham

Who you’ll report to

Sales & Marketing Director

 

Direct reports

Content Marking Manager

Marketing Project Specialist

 

What you’ll be doing:

• Manage, monitor and oversee the Marketing budget with a commercial approach, ensuring that it is in line with the Marketing business plan.
• Manage, lead and develop a team, overseeing marketing, graphic design and communication activities.
• Measure, evaluate and report on the effectiveness of marketing campaigns.
• Accountability for department KPIs and align to the overall business objectives and key sales strategy.
• Provide strategic input into the overall sales & marketing and product strategy
• Work in unison with all sales departments developing a clear road map and growth plan
• Responsible for all internal and external communication, including working with the trade press and media and overseeing the marketing/ media agency.
• Facilitate and attend all exhibitions across Hochiki Europe and deliver a consistent, aligned approach.
• Oversee the creation of product specifications and technical documentation for use by internal and external design teams.
• Understand the market requirements and industry trends and assist with the identification of possible new products for inclusion in Hochiki Europe’s Portfolio.
• Responsible for monitoring and recording customer satisfaction, ensuring relevant action is taken
• Driving the business understanding of competitor information and market analyses, using this information to input into strategic decisions
• Oversee Sales Lead monitoring and follow up, making recommendations for improved promotional activities/ media coverage
• Own and develop the digital footprint across all assets.
• Routinely attend management, sales, project, and budget meetings, providing input into business initiatives

 

 Who you’ll be working with

• Internal Departments, up to Senior Management level
• Internal Departments, up to Senior Management level
• Overseas subsidiaries
• Marketing and design agencies
• Customers, engineers, installers and end users

Person Specification

 

We are looking for individuals who are highly motivated and have a passion to contribute to the success of Hochiki. In addition to this, you will possess the following:

 

Qualifications

• Essential: A bachelors degree (or equivalent) in Marketing or Business Administration, or Level 6 Professional Marketing Diploma.
• Must be a member of the Chartered Institute of Marketing.

 

Experience

• Essential: Previous experience in a strategic marketing field. Experience managing and leading a team of people
• Desirable: Experience in a technical sales industry would be an advantage

 

Knowledge

• Essential: Understanding of current Marketing trends in the external business environment. Understanding of how to manage a budget

 

Technical skills

• Essential: Computer Literate with advanced knowledge of Windows operating system, knowledge of multi- media platforms, social media and the internet
• Desirable: Graphics and design programme skills

 

 

Personal qualities

Inclusive- Excellent communication skills, including presenting and public speaking

 

Accountable- Ability to lead a team and provide clear direction

 

Inventive- Creative thinker, ability to think outside of the box

 

Professional- Highly commercial mindset

 

Ethical- Comfortable with working in a multi-cultural and diverse environment

 

Positive- Goal orientated, with an approach to professional development